Transforming Tomorrow
The Campaign for Georgia Tech
Creative Director
Capital Campaign:
Campaign Brand ID + Strategy
Campaign, Messaging, Website,
Social Content + Strategy
Videos + Interviews
Audience Research
Expereince: Campaign Website
The Campaign & Website
Georgia Tech’s most ambitious fundraising campaign to date, with a 2-billion dollar|four-year goal.
Managing the brands of the University and its (9) Colleges and Units, our team created end to end marketing strategy, and a campaign narrative to seamless arch the 4 year span.
Housed on a custom site built to grow and promote the individual brand messages and metrics of the university ecosystem.
50% of goal met in first 12 months.
The Launch
Transforming Tomorrow launched with curated event for major donors and an afternoon community experience in December of 2022.
Student entrepreneurs, engineers, and robotics leaders, featuring the university’s current works of innovation brought donors face to face with the real-world impact their contributions.
Tech trivia was played on a 40-foot curved LED that established a backdrop for the event space. The room was adorned with flora representing the intersection of technology and the world it improves.
Donor + Community Events:
Launch Campaign, Website, Social, Print, Merch, Branding.
Hosted,5-Camera Live Stream,
Custom Activations and Virtual Games.
Multi-Speaker Presentations.
Experience: Campaign Launch Event
The Speaker Experience
We produced a 14-person stage experience, allowing our campaign voices to tell their stories of transformation first hand.
This culminated with Georgia Tech President Ángel Cabrera bringing synthesis to the Transforming Tomorrow message through his own stories of personal and academic metamorphosis.
