“Why do we never see home-buying viral videos?”

To solve this challenge for realtor.com, we created the 'We Bought a House!” Contest. Prospective owners sent us short films dramatizing their home-buying experiences for a chance to win a hefty sum of cash.

Our campy action-film example kicked off the contest. And its custom website was a one-stop platform for brand engagement, film submissions and winner’s announcements.

Contest Campaign + Website.

Original Scripted Shorts.

Contest Structure and Judging.